Jonathan Ive; Image via CrunchBase
He [Jobs] will go through a process of looking at my ideas and say, ‘That’s no good. That’s not very good. I like that one,’”… “And later I will be sitting in the audience and he will be talking about it as if it was his idea. I pay maniacal attention to where an idea comes from, and I even keep notebooks filled with my ideas. So it hurts when he takes credit for one of my designs.”
Jonathan Ive is the chief industrial engineer for Apple. Steve Jobs is often always given complete credit for example, the iPad, and the iMac. Yes, it may have been his idea (for some), but was it his design? Likely not. Did he come up with how it would work? Likely not. Did he take all the credit? In many cases, yes.
“That makes us vulnerable as a company,” Ive told Walter Issacson for his biography of Steve Jobs. “In so many other companies, ideas and great design get lost in the process,” … “The ideas that come from me and my team would have been completely irrelevant, nowhere, if Steve hadn’t been here to push us, work with us, and drive through all the resistance to turn our ideas into products.”
Was Apple’s TV even Jobs’ idea?
Certainly Jobs’ would have-or maybe already did contribute a lot of ideas to this TV. If he didn’t this could be one of the first new products that Jobs’ didn’t have any say in for years.
Apple will most definitely have a hard time running without Steve. No one to yell at them, no one to tell them in most seriousness ‘I can make business out of this’ or ‘yes, this is the future’. Just Tim.
Image by dalcrose via Flickr
But Tim still has Apple’s not-so-secret weapon, Jonathan Ive. Microsoft and Google may soon begin to have an advantage (within 5 years), eventually Apple may again fall. Apple fell last time while at it’s highest. They have defeated ExonMobil in the NASDAQ.
Will Apple fall within the next 5 years? Can Apple make it now with only Jonathan Ive, no Jobs’? “Was George Orwell right about 1984?”
Make your predictions now… before it’s to late.