On February 8th, 2012 all Bell and Bell Aliant customers will be talking… or texting rather. For every text sent on February 8th, Bell and Bell Aliant will donate 5 cents to mental health programs in Canada.

Clara Hughes is helping Bell out. She appears to be a representative for Bell commercials on Let’s Talk that have been airing on Canadian television networks lately, as can be seen below.

Clara Hughes is a 6 time Canadian Olympic Medalist. She has participated in several Olympic Games, and is the only Canadian to have won medals in both the Summer and Winter Olympics. The reason that Hughes is in these ads is because for a few years she fought Depression herself.

Magnae Famae thinks that it is great that Bell and Bell Aliant are doing this Let’s Talk campaign, and we encourage you to talk on February 8th. We hope that this will continue as an annual event for Bell. You can find out more about Let’s Talk below or here.