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Pottermore CEO talks about final chapters of ‘Chamber of Secrets’

Pottermore has been full of secrets lately, but they finally let slip when Chamber of Secrets’ final chapters would be released online.

We can expect them by the end of the month, he said.

Charlie Redmayne also spoke about the Digital Pottermore, and their plans for the future.

“Most publishers see digital publishing as creating e-books or, perhaps, enhanced e-books, but Pottermore looked at every single platform—e-books, browser-based experiences, social network, apps, game consoles, in-flight entertainment, YouTube, and educational platforms—to see if and how it could work for our brand,” said Redmayne. “Publishers have often thought that filmmakers or gaming companies have the rights to the more valuable properties, but we have the rights to the stories and that has immense value.”

-Charlie Redmayne; CEO of Pottermore

Apps? Count me in!

Along with all of this, he also announced that they are working on a “Games hub,” to get the users coming back. That is a big problem with Pottermore right now. They are getting a lot of one-time hits. People come, go through the chapters, read the J.K. Rowling content, and leave. They don’t come back until they hear on Magnae Famae that more chapters have been released.

How long until Deathly Hallows? Any guesses?

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