Today Magnae Famae has an exclusive interview with the Canadian Business Recognition and Complaints Board, which is launching a new project called VOICEMATTER in the coming months.

We have been working with VOICEMATTER, and we have this exclusive interview to share today.

What made your team start VOICEMATTER?

Voicematter itself was born from an obvious need I recognized in the consumer Market where customers were without a voice of any value when they received bad service from retailers or contractors.

From a tiny mustard seed of an idea to assist the consumer receive fair service, it germinated very quickly into an initiative where we could form an organization which could benefit not only the consumer but ALSO the businessperson as well   It grew from a need to help my fellow-man.

What are the boundaries of VOICEMATTER (provincial, national etc.)? 

We began but a few short months ago as the Nova Scotia Business Recognition and Complaints Board but quickly realized that this was a subject with national interest so we regrouped and launched a national strategy.  Now we are registered and incorporated as the Canadian Business Recognition and Complaints Board.

Have you ever encountered a problem with a Canadian Business, if yes, explain.

I can’t think of a single working adult (and neither can you) who hasn’t experienced some sort of bad service or purchased bad product and have had a substandard experience getting satisfaction from the source.

People buy cars that are lemons, have contractors build kitchens that are never finished, airlines won’t refund tickets or treat customers rudely, store clerks often are rude, indifferent or no existent.  These are typical complaints.

Keep in mind that the complaints we have come from real consumers seeking help with real problems which no one else will listen to, these aren’t our  personal problems but problems from the consumer.

What is VOICEMATTER, specifically, doing to help consumers and businesses? How is VOICEMATTER “changing everything”?

• We are changing the entire face of consumer advocacy in Canada
• We are introducing a program and a format as never seen before where consumers across the country can voice a complaint and someone will not only listen but take action to rectify the problem.
• We have structured a brand new mechanism for collecting data in real-time from consumers.  Using smart phones and QR codes strategically placed in partnering businesses, we give every consumer the opportunity to rate their customer experience before they even leave the store.
• We’re constructing data collection systems and establishing formulas and formats from which we can offer the business person reports and feedback extracted from the consumer data we gather.
• We are soon to be offering business history search packages on companies at the customer request.
• We are willing to meet with business owners and teach them how to capitalize on consumer complaints data in making changes in how they do business.  Showing them their weak links.
• We are empowering both the consumer and the business.
• This is the beginning.  We will grow from this.

What can we expect in two months, when VOICEMATTER has launched?

• In two months we will have accumulated data already formatted for customer use and in the hands of retailers.
• We will have a strong voice nationwide speaking loudly for the consumer
• We will have administrators across the country collecting and collating data
• We will have videos and on and offline mediums loudly voicing customer discontent as gathered from our members
• Restaurants, retailers, contractors, business people will recognize the need to join and give customers a voice describing their service experience.

How can consumers use their voice in the Canadian marketplace?

• At the moment their isn’t a single strong voice ANYWHERE IN Canada where the consumer from coast to coast can speak in real-time and have someone listen to them and respond to their issues except at the Canadian Business Recognition and Complaints Board.
• To use it is as simple as going onto our Facebook site and telling us your story.  Soon this will be done with a simple app and a smart phone.
• The old establishments such as the BBB are outdated and toothless.  Now the consumer will have teeth and a Board who isn’t afraid to use them.

Finally, In August 2014, how has VOICEMATTER changed the Canadian Marketplace?

Already we have seen a provincial initiative go national.  We have witnessed tremendous input from interested consumers and business wishing to better their service to clients and customers.

We have researched the marketplace and know where the need is the greatest.  We are building the tools both business and consumers need to forge a better buyer/seller relationship in Canada from here onward.

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For more information, you can go to their official website.